You may find it hard to believe, but think for a moment. When you are looking for something to buy or someone to do a job for you. Don't you always ask friends and family if they can recommend you someone. What you are looking for as a client is a personal recommendation that gives you the peace of mind and guarantee for the service or the product. Your client is equally looking for that recommendation about you. A loyal and happy customers will send you all the customers you need.